Can better products lead to a better world? We think so!

    Beautiful, organic and washable lunch bags, totes and reusables, that is what Fluf is all about!

    • built to last

    • built to look fabulous

    • built with an unshakeable commitment to planet-friendly production

    Fluf has a mission: to make sure that the stuff they make reads lightly on the planet. There’s always room for improvement and that’s a central part of Fluf's mission: to perpetually seek to do better; to find ever more earth-friendly alternatives. Are you interested in selling our Fluf products?

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    Our Fluf products

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    assortment of Fluf products. 


    It is all about Size and Sustainability!

    What makes Fluf lunch bags so different? They don't stink. Literally. Most lunch bags quickly inherit an impossible-to-wipe-clean, funky lunch bag smell (you know the one). Not ours. Forgot to clean out your lunch bag over the weekend? No worries! Rinse the lining in the sink with soap and water (it dries instantly) and throw the entire bag in the washing machine anytime. It'll come out smelling like roses.

    To boot, Fluf Zipper Lunch bags are made with certified organic cotton and and a tested food-safe, water-resistant lining made of recycled PETbottles, and come equipped with a state-of-the-art security system. Okay, it's called "a zipper". But it'll keep those wily, runaway lunch containers in the bag - where they belong. Guaranteed.

    Look at our complete assortment

    Odoo • Image and Text

    About Fluf

    Fluf opened their doors over a decade ago, started by Nathalie and Terra. At that point, there was only one kid in the picture above, and only one product at Fluf (the humble pillow). Both families have exploded, so to speak.  Now, Fluf has a whole range of high quality reusables that are healthy and safe.

    Everything is effortless, durable and machine washable. At Fluf, it’s not just about what they do, but how they do it.

    The Fluf bags are produced in India, at a small family-run facility, using Gots certified organic cotton and dyes. And a lining of recycled PETbotles.

    Nathalie and Terra hope you like the Fluf products as much as they enjoy making them!  Check out the Fluf website for more information about the brand.

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